One big problem is that many would be entrepreneurs get so mesmerized planning their business strategy that they never start their business. So, to avoid overthinking your strategy, the place to start is to develop a business plan based on your research.
This is where your research will pay off. What you want to do is model the way top earners do their business and then think about what you can do to stand out as being different and unique. If you are going to join a team or company you probably now know quite a bit about how it’s working and how it will fit for you.
Making your own social network strategy is not as difficult or complicated as you might think. You are going to want a plan and a purpose that are in line with your business’ overall objectives.
Once you have defined your plan and purpose for your home business start looking online and find someone who is well established doing the same thing. Now the fun begins – hack their sales funnel !
Here’s what you will do:
- Find their offer – Facebook post, ppc ad, youtube ad
- Make a copy of each step in their funnel with screen shots and notepad
- See how their original ad/offer looks
- Click through to the landing/optin page and optin to their list
- Buy each product offered to you in their sales funnel
- Carefully record each step in their sales process as you go
- Save all the docs in a file so you can study each step
This is called Funnel Hacking – a term coined by Russell Brunson. He has developed this method in his own marketing and now teaches his clients how to perfect the skill. It’s so effective because the person you model has already smoothed out all the rough edges and perfected the sales funnel.
Now all you have to do is model what they have done. No more trying this and that so see if it will work. Just find something that already works and model it for your own offer.
In the next chapter I’ll cover the daily/weekly routine to use social media with your home business. No matter what your personal schedule, this plan will work for you time and again.
Until then remember
Your goals have to be SMART– Specific, Measurable, Achievable, Relevant, as well as Timely.